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Updated 5 September 2026

Terms and conditions

The rules we work by together, written to be read.

Terms and conditionsPrivacyContact

Welcome to EfiMag. By opening an account or using any of our services — the admin at app.efimag.ro, the hosted stores, the efimag.ro site, the apps and the tools — you accept the terms below (the “Terms”). Read them; they are written to be read.

“EfiMag”, “we”, “our” mean AIROD EOOD, EIK 208679904, with its registered office at 16 Tsarkovna Nezavisimost St., fl. 2, of. 9, 7000 Ruse, Bulgaria, which operates the platform under the EfiMag brand. “You” means the person or company opening the account and, through them, everyone you add to the store's team. “The Service” means everything we make available so you can build and run your online store.

The “In short” column on the right explains each section in plain words. It is a reading aid, not part of the contract; where the two differ, the section's own text is what counts.

1. The account

  1. To use the Service you open an account with real details: your name, an e-mail address you actually reach, your company details if you sell as a business. If the details are not real, the account may be closed.
  2. You must be at least 18, or the age of majority in your country.
  3. You are responsible for everything done from your account — including by the team members you add. Keep your password to yourself; if you suspect someone else has it, change it at once and tell us.
  4. The account's e-mail address is our main channel of communication: that is where we send invoices, service announcements and changes to the Terms. Keep it up to date.
  5. You may open several stores under the same account, within the limits of your chosen plan.
In shortAn account with real details, one responsible person, the account e-mail kept current. What your team does from your account counts as done by you.

2. The store and the team

  1. The person who opens the account is the “store owner”. The owner may add team members, with rights limited to the screens they need, and may remove them at any time.
  2. The owner answers for the store both to us and to their own customers: products, prices, delivery, invoicing, returns, communication.
  3. Payments from your customers are made through the payment processors you hold a direct contract with (Netopia, Stripe, PayU and the others available in the platform). The money goes into your account with them; EfiMag does not act as an intermediary and holds no money on your behalf. Your relationship with the processor is governed by their terms.
  4. Likewise, the couriers, marketplaces, invoicing services and other services you connect are contracts between you and them. We provide the technical link.
  5. Your store has its own name, domain and identity. You are not required to display the EfiMag brand; you may do so if you wish.
In shortYou own the store and answer for it. Payments, couriers and the other services are contracts between you and them — we make the technical connection.

3. EfiMag's rights

  1. We may change, improve or withdraw features of the Service. Where a change seriously affects your store, we notify you beforehand, with reasonable notice.
  2. We may refuse to open an account, or close an account that breaches these Terms, without owing an explanation for the refusal. An account closed for a breach receives no refund.
  3. We may remove from the hosted stores any content that breaches the law or the Terms, after notifying you — or immediately, where this is necessary for the safety of the platform or of other merchants.
  4. Verbal or written abuse towards our support team leads to the account being closed.
  5. We do not interfere in your relationship with your customers and we do not decide disputes between you and them. We may, however, provide the authorities with information lawfully requested.
In shortWe may change the service, refuse or close accounts that break the rules, and remove illegal content. We do not step into your disputes with customers.

4. Your responsibilities

  1. You comply with the law applicable to your trade: consumer information, the right of withdrawal, warranties, invoicing, data protection, and the specific rules for the products you sell (food, cosmetics, electronics, children's products and so on).
  2. You publish your own terms, privacy policy and return policy in the store. Our tools help you write them, but responsibility for their content is yours.
  3. You do not use the Service for: products or content that are illegal, counterfeit, misleading or infringing on others' rights; spam; attacks or attempts at unauthorised access; circumventing technical limits; reselling the Service without our agreement.
  4. You keep your access credentials safe, use strong passwords, and remove from the team anyone who no longer works with you.
  5. You make sure you have the right to use the photos, text and trade marks you publish.
In shortYou sell lawfully, publish your documents, do not use the platform for anything illegal or abusive, and look after access to your account.

5. Subscription, payment and taxes

  1. The Service is provided on a subscription basis, on the plans and at the prices published at efimag.com/pricing. The trial lasts 3 days, with no card; at the end of it you choose a plan, or the account is closed and the data is deleted after 30 days.
  2. The subscription is paid in advance, monthly or annually, using the payment method on the account. The term renews automatically until you stop it from the admin.
  3. We take no commission on your sales. The costs of payment processors, couriers, domains and other third-party services are separate and are paid to them.
  4. We may change prices with at least 30 days' notice, by e-mail and in the admin. If you do not agree, you may stop the subscription before the new price takes effect.
  5. Amounts paid for periods already begun are not refunded, except where the law requires otherwise or where we ourselves discontinued the Service for reasons attributable to us.
  6. Prices are exclusive of VAT where the reverse charge applies (EU businesses with a valid VAT number) and include the applicable VAT in all other cases. Invoices are issued electronically, to the account's e-mail address.
  7. If a payment fails, we allow a grace period of 7 days; after it, the store is suspended until payment, and after 30 days of suspension the account may be closed.
In shortA 3-day trial without a card. You pay in advance, monthly or annually. Zero commission on sales. Prices change with 30 days' notice. Periods already begun are not refunded.

6. Privacy and data

  1. Your data and your customers' data are processed in accordance with the Privacy policy, which forms part of these Terms.
  2. For your store's customer data, you are the controller and we are the processor. We make the data processing agreement (Art. 28 GDPR) available to you on request.
  3. We host the data in the European Union and protect it with appropriate technical and organisational measures. We export your data at any time, from the admin or on request.
  4. The AI features (analysis, assistant, descriptions) process the text and figures you send; the details are in the Privacy policy.
In shortYou are the controller of your customers' data; we process it on your behalf, in the EU. We give you the processing agreement and a data export at any time.

7. Intellectual property

  1. Everything you publish — products, text, photos, trade marks, data — stays yours. You grant us only the right to store, display and transmit it as far as necessary to provide you with the Service.
  2. The platform, the code, the theme designs, the documentation and the EfiMag brand are ours or our licensors'. You use them within the limits of the Service; you do not copy, resell or modify them outside the platform.
  3. You use the themes and templates for your own stores on EfiMag; you do not move them to other platforms.
  4. If you send us suggestions or ideas, we may use them without any obligation to you — we take nothing of what you have built, we may simply improve the product.
In shortWhat is yours stays yours. The platform and the themes are ours, and you use them on EfiMag. Suggestions we may use freely.

8. Third-party apps and services

  1. The platform connects to other people's services: payment processors, couriers, marketplaces, invoicing, marketing tools, AI. You switch them on yourself, from the admin, and you accept their terms.
  2. We are not responsible for the operation, pricing or decisions of third-party services (for example, a processor declining a payment or a courier running late). When an integration breaks because of changes on their side, we do everything we can to repair it, but we cannot guarantee it.
  3. The data you send to third-party services through integrations is processed by them under their own policies.
  4. We may withdraw an integration if the third-party service disappears, changes its conditions or becomes unsafe, giving you notice beforehand where possible.
In shortThe services you connect belong to others and have their own terms. We connect them technically, but we do not answer for what they do.

9. Domains and additional services

  1. You may buy domains through the platform; registration is carried out with an accredited registrar, in your name, under the registrar's and the registry's terms (for example ROTLD for .ro). The domain is yours; you may transfer it at any time, under the registry's rules.
  2. Additional services (migration, done-for-you store, other paid services) have their own terms, communicated before you order.
  3. Domains and additional services are not refundable once they have been provided or registered.
In shortDomains are yours, registered with an accredited registrar. Additional services have their own conditions and are not refunded once provided.

10. Availability, support and maintenance

  1. We do everything within our power to keep the Service running continuously. Maintenance work is carried out, as far as possible, outside peak hours and is announced in advance.
  2. Support is provided through the support centre, the assistant in the admin and by e-mail, on working days. We do not provide support for third-party services beyond their connection to the platform.
  3. We take regular backups of the platform's data. They exist for recovering the platform; we recommend that you export your own data periodically.
  4. We do not warrant that the Service is free of errors or interruptions. When they occur, we fix them as fast as we can.
In shortWe keep the platform running and take backups, but we cannot promise zero interruptions. Support on working days.

11. Limitation of liability

  1. The Service is provided “as is” and “as available”. To the extent permitted by law, we are not liable for indirect losses: lost revenue, lost customers, data lost for reasons not attributable to us, interruptions of third-party services.
  2. Our total liability to you, for any claim relating to the Service, is limited to the amounts you have paid us for the subscription in the 12 months preceding the event.
  3. Nothing in these Terms limits liability for wilful misconduct, gross negligence, or anything the law does not permit to be limited.
  4. You indemnify us against third-party claims arising from your breach of the law or of these Terms (for example, counterfeit products sold from your store).
In shortWe are not liable for indirect losses, and liability is capped at the subscription paid over the last 12 months. If you break the law, you answer for it.

12. Term and termination

  1. The Terms apply from the opening of the account until its closure.
  2. You may stop the subscription at any time, from the admin. The Service stays active until the end of the paid period; after that the store becomes inaccessible, and the data is kept for 30 days so you can export it, then deleted.
  3. We may suspend or close the account if you breach the Terms, if payment is not made within the grace period, or if we are legally required to. We notify you, except where notification would endanger the platform or breach the law.
  4. On termination, payment obligations already due remain, and the sections on intellectual property, liability and governing law continue to apply.
In shortYou can leave at any time; the service runs to the end of the paid period, then you have 30 days to take your data. We may close accounts that break the rules or do not pay.

13. Changes to the Terms

  1. We may update the Terms. The version in force is published at efimag.com/terms, with the date of the update.
  2. For significant changes we notify you by e-mail or in the admin at least 15 days beforehand. If you do not agree, you may stop the subscription before the effective date; continued use means acceptance.
  3. Changes required by law or necessary for security may take effect immediately.
In shortWhen we change something significant, you hear about it 15 days beforehand and you can leave. If you stay, you accept it.

14. General provisions

  1. The Terms are governed by Bulgarian law and by European Union law, without affecting the rights your own country's law gives you as a consumer, where applicable.
  2. Disputes are settled amicably first; write to us at contact@efimag.ro. If we cannot agree, the courts at our registered office have jurisdiction, and consumers in the EU may use the European online dispute resolution platform: ec.europa.eu/consumers/odr.
  3. If a provision is declared void, the rest remains in force. The fact that we do not immediately enforce a right does not mean we waive it.
  4. These Terms, together with the Privacy policy and the conditions of the chosen plan, constitute the entire agreement between us. The Romanian version is the authoritative one.
  5. Contact: AIROD EOOD, EIK 208679904, 16 Tsarkovna Nezavisimost St., fl. 2, of. 9, 7000 Ruse, Bulgaria, contact@efimag.ro.
In shortBulgarian and European law; we talk first, courts afterwards. Your consumer rights are untouched.
AIROD EOOD · EIK 208679904
16 Tsarkovna Nezavisimost St., fl. 2, of. 9, 7000 Ruse, Bulgaria
E-mail: contact@efimag.ro