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Platform

Online storeBuild and sell with a store that is yours ThemesPick a theme and shape every detail AppsExtensions for whatever function you need AI automationsRepetitive tasks handle themselves Online paymentsCard, COD and instalments, live in minutes ShippingCourier labels straight from the order

Sell more

MarketplacesPut your products where shoppers look Google and socialCatalogues and campaigns always in sync Selling in EuropePrice, language and VAT localised for you

Services

Free migrationWe move your existing store across Done-for-you storeWe handle the whole setup PartnersExperts who help you grow
Open your storeFree, no card. Live in three minutes.
About usBuilding the future of online commerce Success storiesWhy growing stores choose us CareersLooking for work that actually counts? ContactQuestions? We are here to help
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BlogIdeas that help you sell more Support centreGuides and answers, in plain words Help centreGet the most out of the platform EventsThe eCommerce gatherings worth attending CommunityConversations about growing online
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Build an online store

You build, sell and manage everything from one place — storefront, payments, delivery, POS, automations and AI.

Start for free See how it works

Everything you need to sell online.
In a single platform.

You build the store, add the products, take the orders and handle delivery — simple, fast and ready to grow.

A modern online store

A modern online store

Clean templates, optimised product pages and a modern buying experience.

Simple management

Simple management

Manage products, orders and customers from one easy panel.

Payments, couriers and invoicing

Payments, couriers and invoicing

Connect payments, delivery and invoicing for a complete sales flow.

  • ChatGPT
  • Anthropic
  • Google Gemini

AI that works across your whole store.

From products and content to customers, orders and automations, EfiMag uses AI to help you sell faster and manage more simply.

  • AI products
  • AI assistant
  • AI automations
  • AI marketing

Sell more.
Wherever your customers are.

Build your store with AI → Start fast, customise it the way you want and run your online store, in-person sales and your channels from one place. With AI built into every step.

Build the store exactly how you want it

Start from a theme or tell the AI what you want. Edit pages, products and sections visually, without spending time on the technical side.

Sell on every channel

Your products, stock and orders stay in one place. Connect the online store, social media, marketplaces and other channels as the business grows.

Sell face to face too

With EfiMag POS you can sell in the physical shop as well, keeping products, stock, customers and orders in sync with the online store.

POS available as an option

AI that helps the customer buy

Smart search, relevant recommendations and real-time help. Customers find what they want faster and move from interest to order more easily.

Sell more easily in more countries

Localised for every market

Adapt the buying experience for each market quickly, with the currency, language and content that suit every country.

EfiMag grows with your business

Start fast

Launch the store, add your products and start selling without complicated infrastructure. AI helps you build it faster.

Grow without changing platform

More products, more orders, more channels. EfiMag keeps your store, stock and operations in a single system.

Scale as far as you need

More stores, markets, currencies, POS and automations — without rebuilding everything when the business reaches the next level.

Choose the right plan

More than an online store

Dashboard, analysis, automations, 119 apps, an API and an AI assistant — built in the same platform, not glued together from pieces.

See what is happening. Understand what comes next.

The dashboard shows sales, orders, average order value and what needs attention today: to ship, payments pending, returns. EFI Analysis reads the month's numbers and explains them — what happened, why, and what to do.

app.efimag.ro/
EfiMag dashboard: sales, orders and the last 30 days chart
84,120 leiestimated profit, 30 days+19.4%
24abandoned carts · 31,900 leito recover
EFI Analysis
What happenedSales grew 27% versus last month, but the average basket dropped 4%.
What to do87 orders are waiting to ship. The 47 pending payments deserve a call today.
Watch out forTwo of your top products run out of stock in 9 days.
Needs your attention87 to ship47 payments pending16 returns

Dashboardtoday's numbersEFI Analysisan analyst on your numbersReportsCSV export

Build flows that work on their own

Pick what starts the flow — a paid order, an abandoned cart, a returned parcel — add conditions, branches, waits and actions. Or start from one of 30 ready-made recipes. And where no simple rule exists, EFI decides along the way.

Active · ran 37 times today
WhenOrder was paid
IfIt is the customer's first order
ActionSend the customer an email — “Welcome, with a discount”
Wait3 days
ActionTag the customer — “New customer”
otherwise
EFI decidesIs a discount code worth it?
ActionCreate a discount code for the customer
Send to a URLSend the data to another program — ERP, Zapier, Make
Explore automations →

EfiMag connects to your business

119 apps, switched on from the dashboard with one click: 22 payment methods, 15 couriers, marketplaces, invoicing, newsletter, chat, pixels and price comparators. No code and no rebuilding the store.

Search an integration
Payments 22Couriers 15Sales channels 6Invoicing 9Marketing 17Newsletter 5Chat 4
Can't find the integration?

Any automation can send data to another program, and the API is open for whatever you want to build.

See all apps →

Build on top of EfiMag

API. Webhooks. Feeds. Keys for external apps.
The API behind the dashboard is yours: keys with separate rights — read, write, settings, billing. Any event can go to a URL of yours, to an ERP, Zapier or Make. Feeds for Google and Meta, full export, a REST key for the apps that connect to the store.

GET /api/products200 OK
{
  "name": "Cardigan Caisă",
  "sku": "FUM-S-CREM",
  "price": { "amount": 75000, "currency": "RON" },
  "stock": 70,
  "variants_count": 3,
  "status": "active"
}
POST https://erp.your-company.com/ordersAutomation · Send the data to another program
{
  "automatizare": "Send new orders to another program",
  "comanda": {
    "number": "100358",
    "status": "completed",
    "total": { "amount": 72900, "currency": "RON" },
    "email": "ioana@example.com"
  }
}
Token: read · write · settings · billingGoogle Shopping feedMeta feedCSV exportREST key for BaseLinker, easySales, eficio
See the appsSee the automations

Your store, ready for the AI era

EFI is the assistant inside the dashboard: you talk to it, it gives advice and edits your theme, sections and products — for your store only. The AI bots that answer instead of search read the store correctly through llms.txt, published automatically. And inside automations, EFI makes decisions along the way.

Make the hero title shorter and put the button in the theme green.
EFIDone. I shortened the title to “Easy, by cut” and switched the button to the theme green. Check the editor — if you don't like it, I'll bring it back.
read the themeedited the “Hero” sectionedited the theme
What sold best this week?
EFIApricot Cardigan, 23 units, and the Ink Dress, 19. Both have stock for about two weeks.
read the numberssearched the products
EFI AnalysisAn analyst on your numbers: what changed, why, what to do.
EFI decidesA node in automations that judges the situation instead of ticking a rule.
llms.txtHow ChatGPT, Gemini and Perplexity see you. Published on its own; you choose what stays visible.

For your store only: EFI changes your settings and your theme, never the structure of the shared theme.

From “I want it” to “ordered”, with nothing in the way.

A checkout built to close the sale

A fast, clear buying process adapted to every device. Fewer steps, payment methods that suit the market and an experience that carries the customer naturally through to the order.

  1. 01Fewer stepsA simple checkout, without pointless distractions.
  2. 02Flexible paymentsPayment methods suited to the store and the market.
  3. 03Mobile firstAn experience built for shoppers on their phone.

Fast when it is quiet.
Ready when traffic explodes.

Your store has to respond just as well on an ordinary day as in the middle of a campaign. EfiMag is built for speed, stability and growth.

  • PerformanceFast pages and fast operations.
  • StabilityThe store stays available when it matters.
  • ScaleReady for more products, customers and orders.
  • Online store
  • Order processed
  • Stock synced
  • Payment confirmed

Get started fast with EfiMag

  1. 01Add your first productsImport your products or create them quickly with AI.
  2. 02Customise the storePick the design, colours and structure that suit your brand.
  3. 03Connect payments and deliverySet up payment methods, couriers and invoicing and you are ready to sell.
Start for free